ABOUT WFP    The WFP Story

Printable Page

Company Overview   ♦   Our Professionals   ♦   Management   ♦  News     Our Publications   ♦   Record of Success   ♦   The WFP Story

The WFP Maagement Team

On a "wing and a prayer," we came to be in February of 1999. The four of us were surfing the waves at our favorite beach and conjecturing about the future of residential real estate in America, as one of the great real estate, hotel, and car franchise giants — then Cendant, now Realogy — had just gobbled up the premier, privately-owned "carriage-trade" firm in Washington D.C., Pardoe Real Estate. Sam Pardoe, who had founded Pardoe Real Estate back in the 1970s, had been a close friend, and during his time, as well as with those who succeeded him, his firm prospered and also became the Sotheby's International Realty affiliate for the Washington D.C., Virginia and Maryland region.

Tom was the Executive Vice President of Sotheby's International Realty in New York at the time; Bill was one of Pardoe's top agents and the company's Sotheby's representative; Dana was the Director of Finance, Human Resources, Information Systems, and Business Support at global telecom giant Mitel; and Marc was the New York Managing Partner of Egon Zehnder International, a "Big 5" global executive search firm.

As had been the practice, when Sotheby's affiliates were bought out by large franchise organizations, they lost their Sotheby's affiliation, and so it went with Pardoe. With Pardoe having dominated such a large portion of the luxury real estate market in the Washington, D.C., Maryland, and Virginia area, a void was left for Sotheby's to fill, and fill it they did with the newly established Washington Fine Properties (WFP), which became the new Sotheby's affiliate for the Nation's Capital Region.

A few brave souls joined us in launching WFP right out of the gate. It was an easy transition for Bill as an agent; Dana left Mitel to run the company as Principal Broker; Tom remained at Sotheby's; and Marc stayed at Egon Zehnder.

We founded our firm knowing that we would only be as good as our agents. Over the years we can only say we have been blessed — and continue to be blessed — with the best (no exaggeration) agents joining us. Our agents share a handful of values and principles that we know distinguish them in the markets we serve. They are:

  • A "Client First" Philosophy — Our clients entrust us with finding or selling what is often the single largest financial asset they have, or ever will have — their home. Our "Client-First" commitment is a guarantee of the integrity of our advice.
  • Individual Collegiality — Our agents compete against their own personal best. It's the old 80/20, or what we see as the 90/10 rule. Ten percent of the agents in any given market often do 90% of the business. We believe in recruiting highly entrepreneurial agents who also believe in teamwork, both within our firm and with other real estate firms. Our agents are extremely self-directed, yet their actions and beliefs foster a harmonious, shared work environment.
  • Focused Momentum — In this virtual, networked age we live in, everything moves at a fast clip. Momentum is a function of "mass" and "speed," and we have the perfect marriage between the two. We have the reach you need and want, and we're nimble. Our "one-firm" concept has us linking arms with other important networks, nationally and internationally, to provide you with your most efficient marketing program.

In 2001, we opened an office in Potomac, Maryland, and continued to build our presence in the suburban Maryland market. Then in 2004, Realogy entered the picture again, this time not buying an affiliate, but the whole of Sotheby's International Realty. As plans for franchising the Sotheby's International Realty brand were being put in place, Tom decided to recommit his energy to the luxury "carriage-trade" real estate market and join Washington Fine Properties. Months later we dropped our affiliation with Sotheby's and re-aligned ourselves with a handful of "truly select" luxury organizations that we thought would better serve our clients at the luxury end, also believing that in this more democratic, "networked era" we live in, it's better to have broader, rather than narrower, exposure. In tandem, we launched "Fine Properties International," our own umbrella marketing network operating at both the national and international levels, incorporating a number of luxury networks we belong to, in order to deliver the broadest marketing exposure — bar none — for luxury property listings.

In 2005 we opened our office in Georgetown, and then in 2006 we acquired and joined forces with Armfield, Miller & Ripley Fine Properties in Middleburg and Washington, Virginia, another former Sotheby's affiliate, based on the belief that more and more Washingtonians and Virginians would want to have a footing in both places, and that an axis between the two markets would become increasingly important over time.

At the beginning of 2007, we got Marc to leave Egon Zehnder after 20+ years to join us here in Washington. 2007 also signaled for most of our Country the beginning of a recessionary period which we, here in Washington, seemed to skirt by better than most other markets in the U.S. It actually began a robust period of growth for WFP. In 2008 we opened our office in McLean while other firms were downsizing in earnest, realizing that they were "bricks and mortar" heavy. The greatest epiphany for us over the next several years was to see our our industry transform itself technologically, as well as from a cost/ leverage standpoint, to allow the "specialized" firms like ourselves to compete more than advantageously against some of the largest independently owned and franchised real estate brands in the world. "Mono" networks, which had been great brand builders in the past, became passe, or at least limiting in their reach and scope.

Not to say we began to feel comfortable, but we did feel validated. The model on which we founded our firm, and to which we still adhere today, had proven itself out. To our surprise, and without ever working consciously to such an end, we were rewarded in 2010, 2011, 2012, 2013 and 2014 with two of the highest awards from Real Trends, the gatekeeper of all real estate statistics for the 20,000 plus real estate firms in the U.S. - Highest Average Sales Price and Highest Average Production per Agent - in the entire U.S.

In 2013 we had opened our office in Bethesda, and in 2015 we opened our office in Downtown DC in what is today the booming 14th Street/ Logan market. In 2016 we expanded our Northern Virginia footprint by opening offices in Arlington and Ashburn. In the last couple of years we have also "organically" expanded our presence to the Eastern Shore of Maryland, holding record sales.

As we like to say, the glass is always at least three-quarters full, and the future looks bright. We're always brimming with ideas and we're bullish about real estate. We are proud, yet humbled, by the accolades we continue to receive from our industry for our achievements. Those achievements all begin and end with our agents, who form the backbone of our firm. They truly are the most experienced and collegial agents we have ever seen in one firm, which is a daily blessing for us and our clients. We want to serve our clients better every day. Market reach is critical, but bigger, whether in terms of sales volume or agents, is not always better, or more market efficient. Technology, in all its various apps is critical as well in real estate today, but it will never be a replacement for having a seasoned discussion partner, which is how our clients seem to position our agents. From day one we have operated, and will continue to operate, as a "client first" firm. That is our commitment to you. We look forward to serving you.

Tom Anderson

Dana Landry

Bill Moody

Marc Schappell